In response to Kayle

I agree, I think people who publish books are often looked on as very smart successful people when in fact you're right anyone can publish a book. The problem with this is that since anyone can publish, anyone can put any kind of crap that they consider helpful material into the hands of people who more often then not think its genius. That's a problem because then you have all this info floating around that may or may not be relevant. On the marketing side of things though it makes perfect sense to publish a book. Like you said it build credibility and depending on the book does these people gain fame. This in turn results in sales and customers that hang onto every word that the author says. So if were up to you would publish something that may be less then accurate to get the benefits?

Man vs. Machine

Recently Ken Jennings and Watson a super computer went head to head in Jeopardy. Your classic man vs. machine, david vs. goliath. Unfortunately or not depending on how you look at it the machine won. Watson  the super computer made by IBM beat the jeopardy champion. Now this is big news for the company that's had commercial's talking about the project. The project was supposed to be ground breaking a computer designed to be able to compete in the game jeopardy that requires quick thinking and smarts. The company that designed Watson IBM also makes computers, now in my mind this great publicity why not buy a computer from a company that designed that? It makes perfect sense, if i was a customer looking for a good computer I would choose the company that designed the computer that beat Ken Jennings. IBM's marketing in this instance was great in my opinion. Air commercials that show what the company is doing and how it's advancing. I'm sure you've all seen the commercials from IBM showing how exactly they're making the world a better place.  They're effectively building a reputation for themselves which in turn is building customer confidence in the company which results in more sales hopefully. All in all it was a great move by IBM another story about letting the technology do the hard work.