This weekend is Super Bowl weekend, the big game of the year. The Super Bowl is one of the most watched TV events each year and brings in a lot of companies looking to get their ad time in. Playing in this year's super bowl are the Green Bay Packers and The Pittsburgh Steelers. Now most people are aware of the rap artist Wiz Khalifa an artist from the Pittsburgh area whose popularity has been taking off recently. Now what do Wiz Khalifa and the Super Bowl have in common you ask? Not much except for what I think is an interesting strategic window/ coincidence. For those who don't know what a strategic window is it's a "short period between specific events during which there is an opportunity to capitalize on a marketing situation" (answers.com). The people taking advantage of this window are both the Steelers and Wiz. Most people are familiar with one his recent songs that has become pretty popular Black and Yellow. Now this song came out awhile ago at about the start of the season and was a good song but nearly as popular as it is now. The interesting part is that as the Steelers did well the song became more popular because the Steelers organization adopted the song as a kind of anthem and Wiz has obviously benefited from this. Now this Sunday if the Steelers win by chance the song will be heard not just in the northeast where Wiz is most popular but worldwide! People all over the world will be exposed to this song boosting Wiz's popularity to new heights. I thought this was interesting when I heard it because Wiz made this song as a pittsburgh anthem of sorts not just for the Steelers but at the time couldn't have known the success the steelers would experience this season. So by making this song Wiz and the Steelers organization have benefited by bringing in new fans and customers. Now the question I have is could Wiz a Pittsburgh native have known this was destined to happen or was this just some grand coincidence?
