In response to Kayle

I agree, I think people who publish books are often looked on as very smart successful people when in fact you're right anyone can publish a book. The problem with this is that since anyone can publish, anyone can put any kind of crap that they consider helpful material into the hands of people who more often then not think its genius. That's a problem because then you have all this info floating around that may or may not be relevant. On the marketing side of things though it makes perfect sense to publish a book. Like you said it build credibility and depending on the book does these people gain fame. This in turn results in sales and customers that hang onto every word that the author says. So if were up to you would publish something that may be less then accurate to get the benefits?