Sunday, February 20, 2011

Man vs. Machine

Recently Ken Jennings and Watson a super computer went head to head in Jeopardy. Your classic man vs. machine, david vs. goliath. Unfortunately or not depending on how you look at it the machine won. Watson  the super computer made by IBM beat the jeopardy champion. Now this is big news for the company that's had commercial's talking about the project. The project was supposed to be ground breaking a computer designed to be able to compete in the game jeopardy that requires quick thinking and smarts. The company that designed Watson IBM also makes computers, now in my mind this great publicity why not buy a computer from a company that designed that? It makes perfect sense, if i was a customer looking for a good computer I would choose the company that designed the computer that beat Ken Jennings. IBM's marketing in this instance was great in my opinion. Air commercials that show what the company is doing and how it's advancing. I'm sure you've all seen the commercials from IBM showing how exactly they're making the world a better place.  They're effectively building a reputation for themselves which in turn is building customer confidence in the company which results in more sales hopefully. All in all it was a great move by IBM another story about letting the technology do the hard work.

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