Starbucks After a New Market

Starbucks has long been the brand that people associated with class or money. That image has served Starbucks very well for years but they're now after a different image and a different crowd. No longer do they want that guy who writes in public Starbucks is now after the average middle of the road coffee drinker. Seattles Best Coffee the small brand that Starbucks acquired 8 years ago is after the average joe coffee drinker. The Person they've placed in charge of the operation is hoping that a simple bag with out a logo and just numbered to distinguish the types of coffee with work. The bags are numbered 1 thru 5 to help customers distinguish between light roasts and dark roasts. The idea behind the campaign is to capture the people who like generic coffee which Starbucks is not. Do you think that this new campaign by Starbucks to try and capture the section of the market that they've alienated for so long work? Do you think the idea that making the bags look generic will work?

Below i've included a few pictures of the bags for a reference