In response to Lia's Starbucks

I can't say I'm a fan of Starbucks or coffee for that matter but I am a fan of the Starbucks approach to marketing. I couldn't agree more with the fact that Starbucks changed it up by not advertising on TV and really relying on their customers to get the Starbucks name out there. They've managed to become a big name business while still being that low key cool spot look and feel. Starbucks has continually been able to come up with ways to keep their patrons coming back whether it be the wi-fi or the atmosphere people definitely seem to love the place. Starbucks has also drawn attention to itself in another way that I think is quite interesting. People love to hate Starbucks! Whether it be the guy writing in public just so people can see, or the stuck up attitude that comes with being a Starbucks customer, people love to point it out. However in doing so they just draw more attention to the company so good job Starbucks you've managed to get yourself out there with out really advertising kudos to you.