My Favorite Marketing Campaign

When you start an advertising campaign you're sure to make your product look the best. That's how advertisers have done it most of the time however Dos Equis decided to do things a little differently. They introduced the most interesting man in the world, a character who has seem to have done it all. Whether it be climbing mountains hunting treasure, or speaking perfect french in russian. the interesting part about this campaign is what he says at the end of the commercial. He calmly tells the audience that he doesn't always drink beer but when he does he prefers Dos Equis. What advertiser would say to its customers that well if you're thinking about drinking a beer maybe you should try a Dos Equis. When most others make it seem like using there product is the best thing you could do. Nonetheless it worked Dos Equis has seen significant sale increases since the ad aired something along the lines of 32%. Does the ad work for you if you do drink beer or do you think it could have been better? Also have you seen any successful campaigns similar to Dos Equis? If so what.